Since 1 January of this year, Yama Saha, Managing Director of SAHALIFT GmbH, has acquired 100% of the shares of the general importer for AICHI work platforms, "Aichi Sales Office B.V." and "ASO Parts B.V.". AICHI stands for Japanese lifting technology and is known for its high quality standards. Aichi Sales Office B.V. and ASO Parts B.V., previously managed by Rob van Gent, are known for their excellent customer service. The close co-operation with AICHI Japan has resulted in many satisfied customers in the European market over the past 28 years.
"Yama Saha has not only become a long-standing business partner, but also a good friend. I am therefore all the more pleased to hand over my companies and the AICHI brand into good hands," says Rob van Gent. This takeover represents a significant step in the development and strengthening of the AICHI brand in the European market. This was further emphasised by the visit from Japan, during which the dealership agreement was signed. Mr Toshiya Yamagishi, CEO of AICHI Corporation, personally approved the acquisition. He was accompanied by Mr Shun Nakazawa, Director & Senior Managing Officer.
After visiting Aichi Sales Office B.V. and ASO Parts B.V. in the Netherlands, the team travelled directly to Germany to the headquarters of SAHALIFT GmbH in Hanover, which represents the AICHI brand as general importer in the German-speaking countries and will continue to offer sales and service. "I see great potential in working with Yama Saha. His passion for the business and his open manner earn my respect. We will work closely together as a team," emphasises Toshiya Yamagishi, CEO of AICHI Japan.
To strengthen this partnership, Mr Yamagishi and Mr Saha have already agreed their first major step: From February 2025, an expanded product range will be offered on the European market, including the new SR21CJM chain lift, which will also be presented at BAUMA 2025. "The close cooperation with AICHI Japan over the past months has been a good first step towards a sustainable future for the AICHI brand in the European market. I would like to thank Toshiya Yamagishi and his team for this cooperative partnership," says Yama Saha, Managing Director of SAHALIFT GmbH.
SAHALIFT GmbH will continue to act as a distributor for Aichi products in German-speaking countries. This will enable close customer support and direct access to high-quality AICHI products for customers in Germany, Austria and Switzerland. For other European countries, Aichi Sales Office B.V. and ASO Parts B.V., under the leadership of Yama Saha, will work together to provide comprehensive sales and service support of the highest quality.
"I would especially like to thank Rob van Gent for trusting me to represent the AICHI brand as an importer in Europe. We will capitalise on our expansion opportunities in Europe and explore new business areas. I look forward to a successful co-operation with our dealers and customers", says Yama Saha.